DERMAQUEST
Re-imagining what science-led professional skincare means for the new DermaQuest brand
PROBLEM/THE BRIEF:
DermaQuest reimagines professional-grade, results-driven skincare through the use of chemistry and intimate educational support to its network of estheticians. In autumn of 2021, JXL was onboarded to undertake one of its largest re-brands by establishing a fresh take on what chemistry-derived skincare looks like.
DELIVERABLES
BRANDING
Brand Strategy
Brand Identity
Brand Guidelines
Campaign Direction
PRINT DESIGN
Marketing Collateral
Packaging Design
Point of Sale
DIGITAL DESIGN
Cinema4D Visualization
Web Assets
Email Marketing
Social Media
OUR PROCESS (but stylize this more)
STYLIZE WITH AN IMAGE
SOLUTION:
Chemistry is Beautiful / whatever creative direction tagline we want instead of whatever brand team wrote
Some befores and after of some collateral:
