CASE STUDY

Incredible Tahini

Tahini is a common sesame paste used in eastern markets known for its health benefits and versatility. Yet despite its health benefits, this superfood is not widespread in the western market. The challenge: adapt Tahini to feel approachable, recognizable, and a new American staple.

With cozy retro aesthetics, Incredible Tahini captures the essence of nostalgia while showcasing the versatility and health benefits of this superfood. Meticulously crafted branding and packaging designs create an emotional connection, bridging the gap between tradition and innovation.

Work Delivered

Brand Strategy
Brand Identity
Packaging Design
Production Artwork
Art Direction
Marketing Collateral
Front-End Web Design

Created at

JxL Creative